Mobile phones are the one electronic device that most of us carry at all times. It’s a common sight to see people out and about, in their daily lives, with cell phones out and noses down, skimming through content as they walk, talk, shop, and eat. Ubiquity, thy name is mobile device.
And among those cell phone users, approximately 35 % in the U.S. are using smartphones, which come equipped with cameras, operating systems, and offer a richer, more sophisticated user experience. Smart businesses are tapping in to this demographic and utilizing mobile-empowered packaging.
They see the ever-crowded store shelves with competing products as an opportunity: Savvy marketers have discovered that mobile-armed, purchase-ready consumers create a perfect storm when placed in close proximity to product packaging.
Quick response (QR) codes and other types of mobile barcodes in packaging designs can prompt offline-to-online engagement. This extends the in-store experience by further promoting a product on a mobile device. Mobile barcodes are a great way to enhance the in-store shopping experience and build bridges that connect the offline shopping experience to engaging online environments.
To prompt consumers to interact with packaging, early adopters have employed campaigns and programs that are:
- Entertaining, like contests and games
- Educational, providing product information or offering product tracking
- Social, to allow sharing with peers
Ideas for cranking up virality for a business include a QR code on packaging that links consumers to its mobile site that contains additional product information, advice, tips, and videos. Or what about a a QR code initiative that enables consumers to receive product information, reviews, how-to guides, tips and videos from the retailer?
Businesses need to think outside the box on ways to set their products apart from the competition on the shelves and enlarge the user-experience for consumers. QR codes and mobile barcodes are two ways to make that happen.