We told you last month about the USPS and their upcoming mailing promotional discounts, and tomorrow is the start of registration to obtain the first discount.
The Mobile Coupon and Click-to-Call Promotion will run from March 1 – April 30, 2013. This promotion provides an upfront 2 percent postage discount on the integration of mail with mobile technology – it will drive up the value of direct mail.
First, it combines the power of print and digital for customers. Second, it will drive consumer awareness and increase usage of mail with mobile barcodes that provide click-to-call functionality. Registration starts tomorrow, Jan. 15, and runs through April 30, 2013.
Click-to-call is a web-based communication tool in which a person initiates a phone call by clicking on a button, image or text to connect with another person through voice communication.
Contact your Hagadone sales representative or email us at email@example.com to obtain a quote on how you can take advantage of this discount and the added value of mobile optimization in your direct mail.