Nonprofit groups are finding online marketing methods as particularly lucrative ways to reach their audience, given the cost-effective nature of such means and the increasing effectiveness being seen.
With limited budgets and staff, non-profits don’t have the luxury to enlist glitzy agencies to handle their marketing. Oftentimes, everything they do, from point of contact to collecting donations, is done in-house. They need to take advantage of the tools that are out there and easily accessible (read: inexpensive or downright free).
QR codes are an attractive tool. They are easy to configure and they have already been incorporated in established nonprofit organizations like Big Brothers Big Sisters of Kansas City, the Pancreatic Cancer Action Network, and others.
QR code generators can be free: Kaywa, delivr and QR stuff are all services you can use for free. These allow you to create a QR code associated with simple text, a URL, phone number, SMS, contact details, etc. This QR code you generate can then be placed anywhere you want, and your audience can click and connect.
Graphic designers can also help you design special, customized QR codes that are visually compelling as well as functionally specific. They’ll pop off the page, with branded color schemes or unique image arrangements of the code itself. For example, see this image that Polo Ralph Lauren introduced: