As mobile devices have empowered shoppers with more knowledge at their fingertips, many retailers have been put face-to-face with a new challenge: Showrooming. This is where the savvy shopper enters a store, views the products on display, and then departs the store to purchase the same product elsewhere because he discovered a sale thanks to his mobile device.
Rather than see this as a problem, retailers should view it as an opportunity to leverage that technology and provide in-store customers with the information that will make them realize THIS store is where they MUST buy that particular product.
QR codes are one way to change your strategy around and deliver relevant details about the product that are only obtainable in your store. It’s up to you as the smart business owner to highlight those pertinent details. QR codes are an effective way for you to close the sale.
Home Depot drops QR codes onto in-store circulars highlighting the weekly deals and highlighted products. They will call up videos and tips from experts onto the customer’s mobile device. Hewlett-Packard places QR codes directly on printers to give shoppers access to reviews, advice on accessories for that specific model. And Starbucks is even getting into the craze, by placing QR codes on its coffee bags to give customers an inside look at flavor profiles and other recommended roasts.
How can YOU differentiate yourself from the competition that is selling the same, or similar, products? QR codes can be that difference, giving you another platform to educate the customer on why your business is best.