They say a picture is worth a thousand words. How many likes is it worth? Or Retweets?
Eye-catching images are essential to a successful social media engagement strategy for any business. Recent HubSpot data indicates that Facebook posts with images generated 53% more likes and 104% more comments than the average post. If you’re a business, you simply can’t underestimate the importance of useful, compelling images to go along with the written content they push out.
There is a challenge to finding the right image content all the time. Sometimes there is a message to share, but no immediately obvious image. Try to think outside the box. For example, if your business is promoting a new product, try finding a very popular image off another Facebook page to share that illustrates the place where your product might be used (e.g., a beautiful Lanikai beach shot for your company’s new line of snorkel gear), and then in the written section of your post, describe your product. This avoids the overtly “sell” aspect of your image, and also is incredibly alluring with the image of a Lanikai beach.
It may take some brain power, but if you get creative with your imagery, either pulling off other Facebook pages, Tweets, or perusing the catalogs of image storehouses like istockphoto.com, you’ll get more engagement and reinforce your community with strong images.