With the advantages of being tactile, personal, colorful, and not dependent on any Internet connection, print is an incredibly powerful, effective, and dynamic tool for businesses to reach their audience and potential customers and is a proven mechanism for driving leads and increasing sales.
After all, who doesn’t like getting something in the mail, especially if it’s targeted and relevant?
Of course, print is not something any business should look at as a standalone solution. Only through smart integration with existing strategic marketing initiatives can you truly unleash the potency of print.
And combining the advantages of digital marketing helps create more value and more awareness for print, and print in turn supports digital. Smart marketers provide their audience an opportunity to learn about the brand through whatever channel they’re most comfortable or familiar with.
There are some exciting opportunities for businesses willing to think outside the box. Imagine deploying a digital catalog with the personal, hands-on experience of shopping for a product through the inclusion of 360-degree photos, video, static imagery. If your product has the ability to present its capabilities digitally, you can incorporate actual samples or examples online to give customers a taste of what you have to offer.
What we do in the digital space surpasses what can be done in print just because of cost and real-estate. A print catalog automatically starts with a finite amount of space. However, a print catalog is definitely a more commerce-driven piece and does a very good job at that.
Think of your digital catalog as being more about engagement and creating excitement around the product – then you can start to imagine how the two pieces work together and really complement each other.