In this time of avid mobile access, companies need to be proactive and calculated in how they present information on mobile platforms.
Apps are only part of the equation. For many companies, and for a variety of reasons, utilizing a specific app is not a good move. So maximizing the mobile version of the company’s website becomes even more critical. Regardless of where you stand, these principles will still be applicable.
Throwing the kitchen sink at your customers is never a good idea. Even besides the chiropractor bills you’ll face, your mobile-accessing customers will appreciate it if you provide them with the information they’re looking for, and then leave the appliance hurling for when they are in-store (or even when they’re sitting down in front of their desktop).
So try to predict what kinds of things your mobile customer might be hunting for: store locations? Store hours? New items? Specials?
Sharing is caring. And show YOU care by making it as easy as possible for your mobile customers to share your content. Consider incorporating the ability for your mobile customers to click on your mobile page and automatically create a Tweet with a link back to your site, or a Facebook post that pulls in a picture of your product.
Mobile access means you have an opportunity to gain more engagement and provide more information to your customers and hopefully draw them in to close more sales. But you won’t make headway unless you’re being strategic about it.