Well, it may be the question, but the answer invariably is “yes.” Blogging has become a very powerful, effective tool in the arsenal of communicators, marketers, organizations, and others who are looking to expand their audience and increase engagement.
It’s a nimble messaging outlet that gives you flexibility and control over what and how you deliver information. And you can scale up or down in terms of complexity or sophistication of design as you see fit to learn.
But why do some blogs see massive traffic while others struggle to get the visitor counter into double digits? Here are some ideas to consider if you’re not seeing the numbers you’d like, or even if you’d like to increase what you have:
On the design side, have you built in a unique logo to your page. This may seem like window dressing, but it’s not. Your logo is like a welcome sign, and it’s the first image your visitors will likely see. Try to find a custom logo and don’t just use some stock imagery or the graphic that came with your blogging software. Look through your own picture albums, or try to come up with ideas that are unique yet still relevant to what you’re talking about.
“Do not stay with all gray.” Is your blog a river of copy from top to bottom with no pull-out quotes, mugshots, photos or captions, or other formatting tricks that can break up a visually imposing batch of copy? If so, you’ll want to trim down sentence lengths, incorporate formatting your page with things like bullet points, headlines, images. These will increase the likelihood people will stick around to read what you have to say.
Search engine optimization: If you aren’t familiar with this idea, you need to get a basic understanding of it, and start writing with this idea in mind. It makes your content more palatable to the search engines and thus will get you more notice that way.
Follow these starter tips and you likely will see an increase in your audience. Get blogging!