Direct mail continues to be a staple of successful marketing campaigns. It’s tactile, effective, and people still have that soft spot for the ability to hold something in their hands. Despite these characteristics, it’s true that Direct Mail becomes so much more of an effective tool when combined into a multichannel strategy (integrated with email, social media and video). It becomes stronger than the sum of its parts.
Have you wondered how video can help your direct mail efforts? Here are a couple of ways:
- QR codes. By creating a QR code that links to a YouTube video, you can create immediate conversions across channels, as the user in transported directly to your YouTube Channel or a custom landing page on their smartphone. And with PURL (personalized URL) technology, you can track and collect information as each user is whisked away to the land of your business video. Host these videos on your social media platforms, and that increases the level of detail to your multichannel experience.
- Die-cut / video combo. Modern day print machinery can do amazing things. Die-cutting on a postcard allows the video to fill the space left clear in the print piece. You can direct the recipient to a simple YouTube URL or use a QR code. Use a creative design team to come up with a print piece that incorporates the video link into the die-cut space.
Direct Mail is not dead: But it can always readily use a multichannel spin, and what’s cooler than video?