Social media presents an opportunity for you and your company to shine a light some of the aspects unique to your team. Part of that is sharing your brand story and vision behind your business goals, and both are details that can serve to draw customers to a tighter allegiance to your brand.
A brand story envelops your mission as a company, your culture and your history. Some of the questions this might answer are: How did you get started? Why do you do what you do? Where are you going?
You also will want to detail your core value and humanize your brand by expanding your idea of value and giving your brand a voice.
Your company’s real value is about what you believe in, what you’re trying to do in the world, and how you make others’ lives better. Think about what your office culture is, how people interact behind the scenes, external causes your business is involved in or helps support. These are things that can help inform your messaging on the real value.
In social media interactions, you need to settle on the type of person that could best deliver that message, and develop your company’s “voice.” Is it feminine or masculine? Mainstream or quirky? Opinionated or open-minded?
Humanizing your business will help you be successful in the social space and strengthen the bonds between your brand and your customers.